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COMMUNITY INVESTMENT

FEATURED INITIATIVE:

A MOMENT OF LIGHT FOR RONALD MCDONALD HOUSE CHARITIES

CDN partnered with Ronald McDonald House Charities (RMHC) and their Light the House initiative to provide a moment of light to families of children who navigated difficult medical treatment this year. Every year, they hold a "Light the House" ceremony, in which each of the four houses in Alberta, Canada turns on its holiday lights to create a magical experience for the families staying there during the holidays. This year, CDN sponsored this special event. As part of our commitment to showing up for the communities we live and work in, we ensured a gift for every child, a visit from Santa, and a celebration for all.

CDN TAKES FLIGHT WITH STARS
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On September 24, 2024, CDN’s own Sr. VP of Operations, Jamie Saunders, geared up and joined STARS for this year’s Rescue to the Rockies. He flew to a remote, undisclosed location and completed a series of challenges. The initiative raised $450,000—with 100% of the funds being directed to STARS’ critical care missions.

#NOBULL 2024
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From Brooks’ Bullapolooza and Kitimat Chamber of Commerce Bull-O-Rama to Cody Snyder Bullbustin Inc. and the legendary Strathmore & District Agricultural Society Running of the Bulls, CDN spent the summer of 2024 with the extraordinary communities where CDN lives, works, and plays.

SALVATION ARMY TORCH PASS
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CDN was the 2023 sponsor of Salvation Army Torch Pass — a program that addresses food waste and food security in Fort St. John. This initiative sees excess food gathered and repackaged for those in the community who need it most.

COMMUNITY INVESTMENT WITH IMPACT

We show our commitment in two ways: through community investment and sponsorship.

Community investment opportunities are partnerships where our financial contributions provide visible, proven, and measurable impact to a cause. These include partnerships with local charitable organizations and making long-term commitments with significant community-driven projects.

Our sponsorships allow us to support individuals and groups while promoting our brand in the community. This includes financial gifts to sports teams, individual athletes, and local community events.

Chart-Loop

Through our new community investment strategy, we focus primarily on the United Nations Sustainable Development Goal #3 Good Health and Well-Being by making investments in individuals and groups who are making investments in themselves.

Our mission is to create real, tangible, and sustained value as we foster and grow meaningful relationships and extend our core values into our communities.

1.5% OF EBITDA

We publicly commit 1.5% of EBITDA (earnings before interest, taxes, depreciation, and amortization) to our community investment program annually. We make this commitment as part of our long-standing investment in the places where we live, work, and play.

PILLARS OF SPONSORSHIP INVESTMENT

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TEAM PLAY WHERE THE DEMONSTRATION OF TEAMWORK IS EVIDENT

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COMPETITIVE PLAY EVENTS

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WELLNESS THAT PROVIDES SUSTAINED STABILITY TO INDIVIDUALS AND THE COMMUNITY

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TRAINING & EDUCATION

GIVING
GUIDELINES

WE PRIORITIZE REQUESTS THAT:


  • Show a commitment to individual or community wellness. Examples are sports, programs/initiatives that support positive health, and community activities/events.
  • Solve a unique challenge in the communities where we operate.
  • Provide strong opportunities for brand exposure.
  • Align with the United Nations’ 17 Sustainable Development Goals.

WE DO NOT CONSIDER REQUESTS FROM:


  • Political groups and organizations.
  • Groups that exclude the full participation/inclusion of others or have a documented history of discrimination of any kind. 
  • Individuals independently raising money for an event or non-profit organization. This includes racers/runners, cyclists, and humanitarian trip participants needing pledges or support to achieve their individual fundraising goals.
  • Third-party fundraising events without endorsement from the benefiting organization.
COMMUNITY INVESTMENT REQUEST
TEAM SPONSORSHIP REQUEST

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SPONSORS' USE

BRAND TOOLKIT
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