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COMMUNITY INVESTMENT

FEATURED INITIATIVE:

CDN CHARITY CHRISTMAS CINEMA DAY

This year—after 61 other community investments were completed, we had the auspicious task of creating another moment of light, equally special, and representative of the big heart of our business.
 
Earlier this month, amid the hustle of parties and celebrations, we welcomed families from Kids Up Front, Ronald McDonald House Charities, the Alberta Children’s Hospital Foundation, Big Brothers Big Sisters, and the Boys and Girls Club in Calgary to share in a new moment of light, courtesy of CDN.
 
It was a time shaped not by what we build, but by how we show up. 
A simple gesture, closing the year the way we hoped to live it.
 

WHERE WE'VE MADE A DIFFERENCE

CDN ELECTRICAL EDUCATION CENTRE
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Our most significant community investment gift in our history: an eight-year partnership agreement with Northwestern Polytechnic to advance learning and reinforce the value of skilled trades through the creation of The CDN Electrical Education Centre, a Hoffmann Family of Companies Community Commitment.

CDN PARTNERS WITH TOUGH ENOUGH TO TALK ABOUT IT
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CDN partners with Tough Enough To Talk About It, a mental health and wellness training program delivered across Canada and the United States. The program recognizes the unique demands, risks, and rewards of the industries we serve and how they affect mental health and overall well-being. Its training focuses on building a supportive workplace culture that reduces stigma, encourages open conversations, and fosters a strong network of support.

A MOMENT OF LIGHT FOR RONALD MCDONALD HOUSE CHARITIES
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CDN partnered with Ronald McDonald House Charities (RMHC) and their Light the House initiative to provide a moment of light to families of children who navigated difficult medical treatment this year. Every year, they hold a "Light the House" ceremony, in which each of the four houses in Alberta, Canada turns on its holiday lights to create a magical experience for the families staying there during the holidays. 

CDN TAKES FLIGHT WITH STARS
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On September 24, 2024, CDN’s own Sr. VP of Operations, Jamie Saunders, geared up and joined STARS for this year’s Rescue to the Rockies. He flew to a remote, undisclosed location and completed a series of challenges. The initiative raised $450,000—with 100% of the funds being directed to STARS’ critical care missions.

#NO BULL 2024
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From Brooks’ Bullapolooza and Kitimat Chamber of Commerce Bull-O-Rama to Cody Snyder Bullbustin Inc. and the legendary Strathmore & District Agricultural Society Running of the Bulls, CDN spent the summer of 2024 with the extraordinary communities where CDN lives, works, and plays.

SALVATION ARMY TORCH PASS
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CDN was the 2023 sponsor of Salvation Army Torch Pass — a program that addresses food waste and food security in Fort St. John. This initiative sees excess food gathered and repackaged for those in the community who need it most.

COMMUNITY INVESTMENT WITH IMPACT

We show our commitment in two ways: through community investment and sponsorship.

Community investment opportunities are partnerships where our financial contributions provide visible, proven, and measurable impact to a cause. These include partnerships with local charitable organizations and making long-term commitments with significant community-driven projects.

Our sponsorships allow us to support individuals and groups while promoting our brand in the community. This includes financial gifts to sports teams, individual athletes, and local community events.

Chart-Loop

Through our new community investment strategy, we focus primarily on the United Nations Sustainable Development Goal #3 Good Health and Well-Being by making investments in individuals and groups who are making investments in themselves.

Our mission is to create real, tangible, and sustained value as we foster and grow meaningful relationships and extend our core values into our communities.

PILLARS OF SPONSORSHIP INVESTMENT

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TEAM PLAY WHERE THE DEMONSTRATION OF TEAMWORK IS EVIDENT

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COMPETITIVE PLAY EVENTS

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WELLNESS THAT PROVIDES SUSTAINED STABILITY TO INDIVIDUALS AND THE COMMUNITY

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TRAINING & EDUCATION
ALL SPONSORSHIP REQUESTS FOR 2025 ARE CLOSED, AS FUNDS HAVE BEEN FULLY ALLOCATED.
THANK YOU FOR YOUR UNDERSTANDING.

GIVING
GUIDELINES

WE PRIORITIZE REQUESTS THAT:


  • Show a commitment to individual or community wellness. Examples are sports, programs/initiatives that support positive health, and community activities/events.
  • Solve a unique challenge in the communities where we operate.
  • Provide strong opportunities for brand exposure.
  • Align with the United Nations’ 17 Sustainable Development Goals.

WE DO NOT CONSIDER REQUESTS FROM:


  • Political groups and organizations.
  • Groups that exclude the full participation/inclusion of others or have a documented history of discrimination of any kind. 
  • Individuals independently raising money for an event or non-profit organization. This includes racers/runners, cyclists, and humanitarian trip participants needing pledges or support to achieve their individual fundraising goals.
  • Third-party fundraising events without endorsement from the benefiting organization.
COMMUNITY INVESTMENT REQUEST
TEAM SPONSORSHIP REQUEST

CDN LOGOS FOR
SPONSORS' USE

BRAND TOOLKIT
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